Orange have today relaunched their mobile broadband tariffs and added a mifi device into their range.
The new Orange mobile broadband plans are not particularly exciting in terms of the amount of included data but Orange have tried to find other ways to make them interesting including:
- A new £5 mobile broadband tariff with no included data but a low charge of only 5p per megabyte on a one month contract which may be perfect for low users.
- Unlimited surfing for up to one hour between midnight and 4pm on some tariffs
- Unlimited public wifi access via hotspots on some tariffs
Generally it seems Orange are trying to reduce the amount of data traffic over their network by minimising inclusive bundles and becoming more attractive to low users. With their tie up with T-Mobile this makes sense as a strategy as they can go after the low users on the congested Orange network and the high data users on the less used T-Mobile Broadband network with their unlimited mobile broadband plan.
The other interesting thing in their announcement today was the addition of a mobile wifi device to compete alongside the offers from 3 and Vodafone. Again the tariffs aren’t hugely competitive but their are some good deals for lowish users and some interesting one month contracts.
You can see the full range of tariffs on the Orange shop here.