Social Networking and Video Drive Use in First Half Of 2010
A report by Allot Communications out today of 190 million mobile broadband subscribers worldwide shows that mobile broadband usage was up 68% in the first half of 2010 as the technology continues to grow at a fast rate.
The company released its Mobile Trend Global Mobile Broadband Traffic Report today and the study had some interesting findings. Whilst total bandwidth used by mobile broadband was up by the 68% figure, there was a huge spike in the usage of social networking over mobile broadband with Facebook up 200% and Twitter up 310% suggesting that mobile broadband is continuing to move away from the traditional business on the move usage and more into consumer territory. This was further backed up by impressive bandwidth
increases in video over mobile broadband – up 92% – largely due to the popularity of video streaming sites like You Tube and also strong growth in Skype and Instant Messaging. The popularity of Apple’s new iPad device is also likely to be a factor.
Allot Communications’ President and CEO, Rami Hadar said, “The results of our latest MobileTrends Report reinforces that mobile broadband operators continue to face growing challenges as subscribers demand real-time content through an array of smartphones and Internet devices.”
“The findings also clearly demonstrate the close ties between mobile broadband and social networking. Whether it’s YouTube, Twitter or Facebook, social networking via mobile devices is becoming a ‘must have’ for subscribers and we expect that this is just the beginning,” added Hadar.